Mahindra Bolero Neo launched with a new avatar at Rs 8.48 lakh

Mahindra Bolero Neo strategies to tap into the vast base that Bolero has created. Also, to offer the younger, upwardly mobile consumer a modern interpretation.

Image source: Mahindra Bolero Instagram

Mahindra and Mahindra have launched their latest product in the market. Mahindra Bolero Neo subcompact SUV price starts at Rs 8.48 lakh for the N4 variant, going up to Rs 9.99 lakh (ex-showroom India) for the N10 variant. The new model replaces the Mahindra TUV 300 and builds the blockbuster Bolero brand name, which served Mahindra for the past two decades. Its flagship has completed 20 years in India with 1.3 million units sold so far. 

Mahindra Bolero Neo strategies to tap into the vast base that Bolero has created. Also, to offer the younger, upwardly mobile consumer a modern interpretation. The new SUV is a sub-4 metre car and is a 2WD-only model. It offers 'multi-terrain technology' with a limited-slip differential to limit the loss of traction. 

The new Bolero has the characteristics of Mahindra Bolero side cladding, square hooded headlamps, rectangular wheel arches, lowered hood, and overall body is lowered compared to TUV300. The new SUV is available in different colors like Napoli Black, Majestic Silver, Highway Red, Perl White, Diamond White, and Rocky Beige.