YRF Studio to launch OTT platform with 500 crore investment
Aditya Chopra will be contributing to raising the bar of digital content production in India.
Yash Raj Films (YRF) studio is planning to invest in digital space with its own OTT venture named YRF Entertainment. Reportedly, the firm has earmarked Rs 500 crore investment for the OTT venture, helmed by Aditya Chopra. Along with producing original content, the studio might also look at launching its own OTT platform.
As per the reports, producer Aditya Chopra will be contributing to raising the bar of digital content production in India. Also, he wants to match global standards of vision and storytelling with stories rooted in the country. The film studio has a huge plan and will be coming out with the strategy soon.
YRF has also decided to start something new at a scale that is unmatched. The plans of Aditya Chopra are in fruition and is probably the most exciting thing that has happened in the Indian OTT space. The film studio has also backed raw, new talent with original scripts and is now looking to nurture the OTT landscape in India.