Hina Khan stars in music video Bedard to promote India’s biggest audio show

Bedard is themed on Ye Rishta Kaisa Hai, Pocket FM’s original Hindi audio show, which is based on a modern-day love triangle, with several twists and turns.

Beloved celebrity Hina Khan is set to enthral fans in a newly released music video titled Bedard. The track is sung by the immensely talented Stebin Ben, who also features in the video as one of the main protagonists. Bedard is India’s first music video ever to promote an audio show. Bedard leaves viewers with a cliff-hanger ending, with the rest of the story being narrated by RJ Kratika on Pocket FM. Fans can check out the complete music video on Pocket FM’s YouTube channel.
 
Talking about Bedard, Hina Khan said, “I was completely intrigued when Pocket FM approached me to do a music video for their bestselling audio show because I had never heard of anything like this before. The story behind Bedard is one that everyone who has ever been in love and faced heartbreak will relate to. I am excited to see how the audience will react to this truly unique experiment.”
 
Added Stebin Ben, “Bedard is a beautifully written song that captures the tumultuous roller coaster of emotions that love brings with it. I have tried to bring alive the sentiments of my character Pranay as well as those of Tina and Ranvijay through the vocals and hope the music video will fascinate viewers to hear the full story on Pocket FM.”
 
Bedard is themed on Ye Rishta Kaisa Hai, Pocket FM’s original Hindi audio show, which is based on a modern-day love triangle, with several twists and turns. It narrates the story of Tina, who is jilted by her lover on their wedding day, which triggers her to marry Ranvijay, a stranger who is looking desperately for a bride to get his inheritance.
 
Bedard has been conceptualized by Pocket FM’s creative team, composed by Sanjeev Chaturvedi and Ajay Keswani, produced and directed by Deepak Chaudhary and Ravi Anand from Bigshots Productions and Entertainment. It also features Sapan Krishna in a pivotal role, along with Karan Taneja and Naqiyah Haji.