Indian Premier League 2020 saw the biggest season ever in terms of viewership; deets inside

In a statement, Star India said that the tournament recorded 31.57 million average impressions. The company also mentioned that capitalising on the five regional languages - Hindi, Tamil, Telugu, Bangla, and Kannada also contributed immensely to the increased viewership.

Star India presented the biggest Indian Premier League ever in terms of viewership, engagement and ad sales. Early in the day, Star India affirmed that Dream11 IPL 2020 has set a viewership record of 400 billion viewing minutes registering a rise of 23%*compared to 2019.

In a statement, Star India said that the tournament recorded 31.57 million average impressions. The company also mentioned that capitalising on the five regional languages - Hindi, Tamil, Telugu, Bangla, and Kannada also contributed immensely to the increased viewership.

In an official statement, Sanjog Gupta, Head – Sports, Star India stated, “It’s the biggest IPL the nation has seen and the response from fans and advertisers has been stupendous. The record-breaking opening week gave us the ideal start and laid the foundation for a record-breaking season. We are extremely delighted that this season has been the biggest ever in terms of viewership, engagement and ad sales.”

“We are encouraged by the growth we have seen in southern markets driven by our regional feeds and higher consumption across demographics especially in rural markets and amongst kids"

 “Season 13 witnessed some explosive matches which were aptly supplemented by innovative programming, world-class production - both remote and on-ground. This couldn’t have been possible without the fantastic work done by the team at BCCI in staging the tournament under extenuating circumstances and seamless functioning from our teams inside the bio-secure bubbles in India and UAE", Gupta added.

Furthermore, the statement read, The season started with sold-out inventory, with 18 sponsors and 114 advertisers on board, establishing an optimistic tone to a massively successful season ahead. Star Sports pulled off the telecast of one of the biggest sporting displays in 2020 amid the pandemic and a lot of other uncertainties.

Women and kids registered impressive viewership growth of 24 per cent and 20 per cent each. The chapterisation of the competition via themes such as Fan Week and Rivalry Week, along with a slate of programming including franchise shows continued to draw IPL aficionados throughout the tournament. The revamped Select Dugout this year continued to target core cricket viewers and also registered significant growth in consumption.

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