Flipkart launches its new 'India Ka Fashion Capital' ad campaign featuring Alia Bhatt and Ranbir Kapoor

The brand's campaign will be live on television for a period of 14 weeks.

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The E-Commerce platform Flipkart has launched the 9th edition of its campaign, 'India Ka Fashion Capital', which aims at being a complete lifestyle destination. Flipkart commenced the campaign on the eve of Black Friday. 

The campaign featuring Bollywood actors Ranbir Kapoor and Alia Bhatt encourages customers to not only upgrade their fashion wardrobes, but also everything else that encapsulates their daily lifestyle, which includes everything from beauty and personal care to home furnishing and decor. 

The new campaign will display exotic choices for home furnishing, and decor along with the latest influencer-inspired ethnic fashion in a bid to target aspirational customers. Flipkart's essence to deliver access to the widest range of brands to people is aptly conceptualized and captured in collaboration with McCann World Group.

The brand's campaign will be live on television for a period of 14 weeks. The advertisement is set on a college campus to target the youth who aspire for high-quality fashion but sometimes their doubts come in the way of their desire. In the advertisement, Ranbir and Alia are shown as college friends, and their quirky relationship with their professor is portrayed.