Coca-Cola tests first paper bottles in Hungary

Apart from Coke, even popular vodka manufacturer Absolut is also testing out paper bottles for their carbonated raspberry drink product in the UK and Sweden.

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Coca-Cola in association with Danish company Paboco (Paper Bottle Company) has unveiled its first ‘paper bottle’. Coke has taken this step to permanently eliminate plastic bottles from their packaging and an attempt to change the given title of 'world's largest plastic polluter'. 

This revolutionary step is only for a limited online trial in Hungary. Coca-Cola will be testing 2,000 bottles of the plant-based beverage 'AdeZ'. These bottles are made of sustainably sourced wood with a bio-based material that is capable of preventing the release of gas as well as liquids and also oxygen.

This move came to existence when the company announced new sustainability targets leading up to the year 2030; focusing more on the environment. In a statement, Daniela Zahariea, director of technical supply chain and innovation, Coca‑Cola Europe, mentioned that people expect Coca‑Cola to develop and bring to market new, innovative and sustainable types of packaging. That’s why they are partnering with experts like Paboco, experimenting openly and conducting this first-in-market trial.

Apart from Coke, even popular vodka manufacturer Absolut is also testing out paper bottles for their carbonated raspberry drink product in the UK and Sweden.