Here's how Amul responded when PETA asked India's largest dairy brand to switch to vegan milk 

In a letter from PETA, they also highlighted to prevent wasting resources to fight the demand for plant-based products. In response to the letter, RS Sodhi, Managing Director of Gujarat Cooperative Milk Marketing Federation (GCMMF) which makes Amul Milk gave a befitting reply by raising concern about the livelihood of hundred million of landless farmers who are associated with the brand. 

Recently PETA suggested Amul, India’s largest dairy brand to consider switching to plant-based dairy and get benefit from the booming vegan market. 

In a letter from PETA, they also highlighted to prevent wasting resources to fight the demand for plant-based products. In response to the letter, RS Sodhi, Managing Director of Gujarat Cooperative Milk Marketing Federation (GCMMF) which makes Amul Milk gave a befitting reply by raising concern about the livelihood of hundred million of landless farmers who are associated with the brand. 

In his tweet, Sodhi asked if PETA will provide a livelihood to 100 million dairy farmers (70% landless) and also will they take care of their children and their education.' He went on to mention, “How many can afford expensive lab-manufactured factory food made out of chemicals and synthetic vitamins.”

No sooner than this thread became the talk of the social media platform. Agreeing with Sodhi's concern, Twitterati also raised issues about the price of vegan products.

Responding to the outrage of users, PETA tweeted “Would you drink dog's milk? No. Why? Because nature made dog's milk for puppies, cat's milk for kittens, rat's milk for their babies, cow's milk for calves, and human milk for our babies. Nobody needs milk after infancy or the milk of another species.”

The latest development on the dispute came after the Advertising Standards Council of India (ASCI) rejected the plea filed by PETA against Amul sharing that plant-based products can’t be called Milk.

Talking about the same to a leading newspaper, Sodhi asserted, “Plant-based foods companies are encashing on the equity of the milk and dairy industry. These products are nothing but genetically modified lab foods that are made out of chemicals and synthetic materials by big corporations with the only objective of profit-making and not a livelihood." 

"Foreign-funded NGOs are running campaigns to tarnish the Indian dairy industry. Cattle are part of a dairy farmer’s family and nobody tortures them", he added.