Riteish and Genelia Deshmukh launched plant-based meat venture 'Imagine Meats' 

The couple is glad to launch Imagine Meats and they are confident that their uniqueness will help them give a solution to complex problems plaguing the planet.

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Image source: Imagine Meats Instagram

Actor couple Riteish Deshmukh and Genelia Deshmukh have announced their new plant-based meat venture 'Imagine Meats' on the occasion of Ganesh Chaturthi. Talking about the new venture, Genelia Deshmukh shared a tweet saying, "For over 3 years Riteish and I have nurtured a dream to work towards food choices that are good for you, the animals, and our planet."

King Khan of Bollywood gave a shout-out to these two and their new venture on his social media network. King shared his photoshopped image with two packets of "Imagine Meats' in his hands, saying, "My friends @geneliad & @riteishd were discussing who would launch their Plant-Based Meats Venture. I opened my arms wide and said ‘Main Hoon Naa’. I wish the entire team of @imaginemeats my best as they dish out #TheHappyMeat It’s live. " 

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A post shared by Shah Rukh Khan (@iamsrk)

While thanking Shahrukh Khan, Genelia wrote, "Thank you so much @iamsrk for launching our baby @Imaginemeats Thank you for being just a call away... No wonder when someone googles “graciousness” your image turns up We Love You ????????????."

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A post shared by Genelia Deshmukh (@geneliad)

While giving the reason behind starting this venture, reportedly Riteish said that they are glad to launch this product. They are confident that their uniqueness will help them give a solution to complex problems plaguing the planet.