Eros Now and BSNL join hands for subscription with all postpaid plans across India

Along with this partnership, the BSNL's entire postpaid user base will be able to access Eros Now's massive content catalogue which consists of 12,000 movie titles, premium originals, music videos, short-form content, etc.

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Eros Now, an Indian subscription-based over the top, video-on-demand entertainment and media platform have announced the extension of its partnership with the telecommunications company Bharat Sanchar Nigam Ltd (BSNL). Along with this partnership, the BSNL's entire postpaid user base will be able to access Eros Now's massive content catalogue which consists of 12,000 movie titles, premium originals, music videos, short-form content, etc. The video-on-demand entertainment and media platform had previously partnered with BSNL in 2019 for its prepaid user base. This alliance has made mass adoption across India in today's time. 

Reportedly, the language services market is exponentially growing and the global localisation industry graph has gone up to 40% in the last three years. Also, the demand for regional content on the OTT platform has moved ahead due to the availability of high-speed internet at affordable rates and access to the best smartphones. Eros Now offers its content in different languages which include Hindi, Marathi, Telugu, Tamil, Bengali, Kannada, Malayalam, Gujarati, Punjabi and more. 

Eros Now partnering with BSNL will satiate the increasing demand for content in various languages across India. The Indian telecommunication services BSNL has a pan-India presence across all the 22 telecom circles.