Good Glamm Group acquires content creator platform ScoopWhoop 

Acquiring ScoopWhoop will help the company to enter a content-to-commerce segment and build its play in the men's grooming category as there are more than 60% men users of the digital media platform.

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Image source: Good Glamm/ ScoopWhoop Twitter

Good Glamm Group, which owns a direct-to-consumer beauty brand MyGlamm is on a buying spree as it has acquired the digital media platform ScoopWhoop. It is the second acquisition by the company in less than a month, as in October, it had obtained The Moms Co, for Rs 500 crore. It manufactures baby and mother products. 

Acquiring ScoopWhoop will help the company to enter a content-to-commerce segment and build its play in the men's grooming category as there are more than 60% men users of the digital media platform. The content creation platform will continue to work as an independent brand and media house under the Good Glamm Group. ScoopWhoop's digital assets generate 1 billion impressions and engage over 100 million users per month. 

The acquisition has landed after Sanghvi Beauty and Technologies, which has D2C beauty and personal care brand MyGlamm consolidated various businesses under Good Glamm Group last month. It had at the time earmarked Rs 750 crore for acquiring four to six digital-first brands. It also indicated its intent to invest in content-focused platforms that have a huge consumer base.