PVR provides support to employees and their families through an inclusive COVID-Care Package

PVR assures full support to its 10,000 employees including their dependents across locations in 70 cities in India. Each module in the package has specific protocols to ensure timeliness in the service.

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PVR Ltd, India’s premium film exhibitor, launched a holistic care package to help its employees tide over the second wave of the COVID-19 pandemic. The company has announced free vaccination of all its employees and their dependents along with multiple employee- wellbeing initiatives, over the last year to support its workforce. The package is comprehensive entailing Covid SOS medicines, vaccine registrations, 24*7 Covid helpline with the on-ground response team, plasma database, oxygen concentrators, doctor on call assistance, hospitalization & ambulance services, and food deliveries for covid tested employees. 

PVR assures full support to its 10,000 employees including their dependents across locations in 70 cities in India. Each module in the package has specific protocols to ensure timeliness in the service. The modus operandi comprises a 24X7 Call Centre, an on-ground Covid Response Team at the local level with Cinema Managers /Duty Managers empowered with adequate resources. Further, by dividing the cities into clusters or zones the operations are overseen by Regional Directors and Regional Managers. Contributing towards covid relief, the company has collaborated with ZIQITZA for ambulance services and LYBRATE for a doctor on call.

Commenting on the initiative, Mr Ajay Bijli, Chairman and Managing Director said, “As an employee-first organization, this pandemic’s impact on the lives of our employees and their families is a personal crisis more than anything. The Health and safety of our employees is of utmost priority, and therefore, we introduced the comprehensive employee support care package with a free vaccine for all employees and their dependents. With the government’s focus on nationwide vaccination, conditions will improve certainly and being direct service providers, we need to ensure the complete safety of the customers along with the employees. On immediate priority, we are extending medical, logistical and financial support with an on-ground covid response team at local levels.”

He further added,” PVR Juhu has become the first cinema with 100% staff being vaccinated. The need of the hour is “Empathy” and to stand with your employees, interact with them regularly, make set-ups to bring the organization together and uplift team spirit. Staying optimistic, giving hope and pragmatic inactions have been the basis of the strong foundation between the management and our people.”