TCS join hands with the OTT platform SonyLIV as its technology partner

The partnership of TCS and SonyLIV will help reimagine the customer experience and engagement, increase the brand, set competitive differentiation in the marketplace, and steer its growth. 

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Tata Consultancy Services (TCS) has now joined hands with SonyLIV as a technology partner. It will help create an innovative business model it will enable digital technologies, enhance customer experience, and tile the path to future growth. This partnership will strengthen TCS's next-gen digital capabilities, global expertise, domain knowledge, and innovative ecosystem. It will help to enhance the core of the OTT platform to leverage AI and machine learning for personalized experiences of the subscribers across devices, it will help SonyLIV to use data and insights to monetize the content and create new revenue streams.

The partnership of TCS and SonyLIV will help reimagine the customer experience and engagement, increase the brand, set competitive differentiation in the marketplace, and steer its growth. 

SonyLIV, Sony Entertainment Television, and Studio Next Business are delightful for having TCS on board as the technology partner. The company is hoping to harness the TCS global talent reach, infrastructure, and global centers of excellence to bring innovations that will improve engagement and provide an entertaining consumer experience.