Warner Media's HBO Max to tests subscription plans in India pre-launch
The ad-supported plan costs Rs 69 per month, followed by the mobile plan at Rs 139 per month, and the standard plan will be available for Rs 329 per month.
The video streaming platform of Warner Media is testing out subscription plans as it gears up to launch in India. Reportedly, HBO Max has engaged market research company Nepa to conduct an online pre-launch survey in India. According to the reports, the streaming platform is testing three months plan named as-supported, standard, and mobile. The ad-supported plan costs Rs 69 per month, followed by the mobile plan at Rs 139 per month, and the standard plan will be available for Rs 329 per month.
The three plans of HBO Max will support five profiles. The mobile and standard plans offer one and three streams respectively and the ad support plan has two streams. The users can enjoy content with SD video quality in ad-supported and mobile plans, while the standard will have 4K quality for the consumers.
There are also annual plans available at Rs 1001 for mobile/tablet and Rs 1974 for all devices. The plans will support five profiles without any advertisement. The mobile annual plan offers one stream in SD quality and the standard annual plan has three streams with 4K video. Warner Media has appointed Amit Malhotra as Managing Director for HBO Max in India and South Asia for the potential future launch of the streaming platform.