Amazon's Alexa gets Amitabh Bachchan's Voice in India

Amazon Alexa is using the celebrity voice feature for the first time in India with Amitabh Bachchan, One can get weather updates, ask for music, set alarms, all in Bachchan's signature style.

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Image source: Amazon Alexa India Twitter

Good news for the fans of Hindi cinema legend Amitabh Bachchan, his voice is now available on Alexa. The Shahenshah of Bollywood tied up Amazon's digital assistant in 2020 amid the pandemic. Amazon Alexa is using the celebrity voice feature for the first time in India. In the US, they had already used the voice of Samuel L. Jackson in 2019. One can get weather updates, ask for music, set alarms, all in Bachchan's signature style.

This celebrity voice feature is available on Fire Stick with Alexa voice remote, Fire TV edition, Echo devices, and the Alexa app. Sharing this news, the official Twitter account of Amazon Alexa India wrote, "You can talk to him all day, every day! All you have to say is, "Alexa, introduce me to Amit Ji." #JustAskAmitji Buy now: http://amazon.in/amitji".

According to the reports, Artificial Intelligence's features like deep learning, Text-To-Speech (TTS), and neural network-based models helped to create this feature. It is available at the introductory price of Rs. 149 for a year. One can purchase it from Amazon's site and shopping app. 

Here are the features and how you can enable this feature:

● To purchase, you need to say, Alexa, introduce me to Amitabh Bachchan.

● One needs to use the wake word "Amit Ji" to interact with Shahenshah's voice.

● The feature is available in Hindi and English languages.

● Big B's voice feature contains handpicked stories of his life, poems of his father and ace writer Harivansh Rai Bachchan, tongue twisters, motivational quotes, and favorite songs.

● To explore more, users can ask, “Amit Ji, what can you do?”

● To listen to his songs, one can ask, “Amit ji, Sholay ke gaane bajaiye”

Since this deal took place in the pandemic, the creators faced some issues in launching this, but now the feature is here and, the users can have a great experience with it.