Netflix to expand in mobile gaming as subscriber growth decreases

This news has come days after hiring former EA and Oculus executive Mike Verdu as VP of game development. So, with actual gaming people in the team, they are expecting to see something exciting other than just new interactive shows. 

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Netflix was the only popular video streaming platform earlier, however, in the past few years the scenario has changed as several options such as Disney+ Hotstar, Paramount+, Apple TV, HBO Max and others have also taken over the market. But even after being one of the top players, Netflix is not that strong enough. Their market shares keep dropping speedily. So to expand their market they have been eyeing for some time in the gaming market.

In a letter, Netflix officially announced that they are going to expand into mobile gaming.  They have tried entering the gaming zone in the past with 'Black Mirror: Bandersnatch' which was an interactive show that can be streamed like any other show. One can make choices and decides how the story follows. There were also a few games based on Netflix’s show 'Stranger Things' show, with the first game getting a release on Android and iOS and a second game getting a release on the Nintendo Switch. Those two games were developed by BonusXP, Inc.


In an official statement, the company stated that they are in the early stages of further expanding into games, building on our earlier efforts around interactivity. They view gaming as another new content category for us, similar to our expansion into original films, animation and unscripted TV. Games will be included in members’ Netflix subscription at no additional cost similar to films and series. Initially, we’ll be primarily focused on games for mobile devices. They are excited about the new offering and they expect a long runway of increasing investment and growth across all of our existing content categories. The company thinks that this is the time is right to learn more about how our members value games. This doesn’t mean anything conclusive to when they will start seeing the first Netflix games.

This news has come days after hiring former EA and Oculus executive Mike Verdu as VP of game development. So, with actual gaming people in the team, they are expecting to see something exciting other than just new interactive shows.