One Plus co-founder Carl Pei launches new consumer tech company called 'Nothing'
Pei's venture has raised seed financing of about USD 7 million, equivalent to around Rs 51.4 crore. Indian entrepreneur Kunal Shah is one of the investors in the new company.
On Wednesday, OnePlus co-founder Carl Pei launched his new forward-thinking consumer technology venture titled 'Nothing'. According to reports, the London-based company will be bringing out its first line of smart devices in the first half of 2021. 'Nothing' wants to inspire people to believe in the positive potential of technology again. Nothing seeks to remove barriers between people and technology, to bring back artistry, passion and trust to the field of consumer technology.
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Carl Pei's venture had raised seed financing of about $7 million in December 2020. The amount is equivalent to around Rs 51.4 crore. It included notable tech leaders and investors such as Tony Fadell, Casey Neistat, Kevin Lin, Steve Huffman and Josh Buckley. Indian entrepreneur and founder of CRED, Kunal Shah has officially backed the new company.
“It’s been a while since anything interesting happened in tech. It is time for a fresh breeze of change,” said Carl Pei, CEO and founder of Nothing. “Nothing’s mission is to remove barriers between people and technology to create a seamless digital future. We believe that the best technology is beautiful, yet natural and intuitive to use. When sufficiently advanced, it should fade into the background and feel like nothing.”
“Consumer tech is a tidal wave of limitless potential. Nothing will be the brand at the forefront and I can't wait for the world to experience its products,” said Casey Neistat, YouTuber and Investor in Nothing.
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