BMC launches 'Plastic Lao Mask Pao' campaign in collaboration with UNDP

Through this campaign, BMC and UNDP are appealing citizens to start segregating the waste, bring in the plastic waste and in exchange for the plastic get a mask.

Image source: Good Newwws

Brihanmumbai Municipal Corporation (BMC) has launched a ‘Plastic Lao Mask Pao’ campaign in collaboration with United Nations Development Programme (UNDP), Hindustan Unilever Ltd. and Aasra Welfare Association, where the public can come and deposit the plastic waste in exchange of masks. The campaign is initiated to highlight the role of society in waste management.

Read more : South Delhi Corporation's new initiative 'Plastic Lao Khana Khao'; free lunch for 1kg of plastic waste

To know more about the initiative Good Newwws team decided to visit the mini-collection centre which has been installed near Andheri railway station in Mumbai. There we met the project assistant Alpita Rathod, United Nations Development Programme who shed light on the 'Plastic Lao Mask Pao' drive.

"We are doing a plastic waste management program in K/east ward which is one of the wards in Mumbai that we are working in, here we already have a developed 'Swachhata Kendra' wherein all the dry waste that is collected is sent for recycling. Now, what we are doing through 'Plastic Lao Mask Pao' is we are reaching out to people so that they start segregating dry waste and wet waste as plastic creates a lot of menace in the environment. Therefore we are collecting all the plastic and we are sending it to recycling", project assistant averred.

Through this campaign, they are appealing citizens to start segregating the waste, bring in the plastic waste and in exchange for the plastic, they give a mask. Following are the exchange rates:

20 wrappers= 1 mask
15 plastic bags= 1 mask
10 plastic bottles= 1 mask
10 mixed plastic products= 1 mask 
20 straws or toothbrushes= 1 mask  

The mini-collection centre will be operative till February 15, 2021, on all days from 10:00 am to 6:00 pm. The campaign’s goal is to gather maximum plastic waste and recycle the same for better environmental, economic and social outcomes.