Zomato's new 'opt-in' feature contributes to saving the environment

The company came to know that 90% of its customers do not need the cutlery, and they are willing to help in saving the environment.

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Image source: Zomato Twitter

The food aggregator Zomato has taken a step further to curtail the use of plastic and save the environment. Now, the customers will have to use the 'opt-in' option to get the cutlery if they require it with the food. This new update was announced by Zomato's founder Deepinder Goyal on his official Twitter account. The tweet said, "On the @zomato app, customers could always skip cutlery with their orders. We are now changing this from an ‘opt-out’ to an ‘opt-in’. Customers will now have to explicitly request for cutlery, tissues, and straws if they need it."

In another Tweet, he said that by stopping the feature default delivery of single-use cutlery, the company could save up to 5,000 kilos of plastic waste per day. The company, in a statement, said that this decision would help their partner restaurants to save around Rs. 2-5 per order. Goyal has also shared an elaborate blog in which the company mentions the reason behind taking such a step. Reportedly, after conducting a survey, the company came to know that 90% of its customers do not need the cutlery, and they are willing to help in saving the environment.

Deepinder Goyal's Tweet about this new feature is going viral on the internet and people are applauding this decision of the company. Deepinder reportedly said that the update is out for half of their customers and, the other half will get the update in the next 3-4 weeks.